about klar

klar is a strategy and communications consultancy, founded in 2015 and specialised in solving challenging communication tasks. Birgit Brandner, Bernhard Hudik, Birgit Kacerovsky, Boris Kaspar and Sepp Tschernutter provide clarity and added value. With klar, they bring together their collective expertise from many years of advising and working for renowned Austrian and international companies and organisations.

klar is

Birgit Brandner


Birgit Brandner supports clients in strategy development, positioning, information and awareness-raising campaigns, media relations, events, publications, digital and internal communication. Prior to klar, she was a member of the Grayling / Trimedia team, where she headed the Government, Public Sector & Non Profit unit, and advised well-known public institutions.

Bernhard Hudik


Bernhard Hudik has more than 25 years of communication experience on the agency, business and media side. His consultancy focuses on strategy development, positioning, corporate identity, corporate communications, campaigns, crisis and conflict communication. His consulting mandates include international industrial corprations as well as public sector institutions. Prior to founding klar, he has been with Grayling / Trimedia for 17 years, including eight years as managing director, and has also worked as a corporate spokesperson and a journalist, e.g. Austrian and CEE correspondent of the UPI news agency.

Birgit Kacerovsky


Birgit Kacerovsky has been working in the communications industry for more than 20 years. She has experience in developing communication solutions for companies and institutions from the energy, university and public as well as the industrial and cultural sector. Her core competencies are strategy, positioning, information and awareness campaigns, stakeholder events, CSR projects and crisis communication. In addition, she accompanies organisations in strategic (change) processes and has broad experience in moderating large groups (also online). She accompanies calls for tenders and moderates teams in their strategy development, task allocation, team development and in conflict situations. She is a member of the board of the NGO Grow Together.

Boris Kaspar


Boris Kaspar has worked in corporate communications, public relations, and digital communications for over 20 years. He has extensive communications and management experience on the corporate and agency side in the energy, technology, infrastructure, and banking sectors. His consulting focus is on strategy, CEO positioning, digital communication, SEO and social media strategy, corporate newsroom and change communication. Before joining klar, he spent 10 years at Wien Energie, where he was head of content and channel management and company spokesperson.

Sepp Tschernutter


Sepp Tschernutter has more than 25 years of expertise in communication and strategic consultancy and extensive management experience. He advises national as well as international companies, organizations and public institutions. His focus is on strategy, positioning and brand management, coaching and moderation of team and strategy development processes, campaigns, crisis & issue management, public relations and public affairs. Prior to the founding of klar he was for 15 years managing director and CEO of the PR agency Grayling / Trimedia, the market leader in Austria.

klar does

klar knows how to handle challenging tasks: positioning, campaigning, brand strategies, internal and external change processes, crises, conflicts. klar provides analysis, consulting, design and implementation.

Getting to the very core of challenges

Analysis & Strategies

  • Design and moderation of strategy and change processes, strategic visions and mission statement development
  • Analysis and development of communication strategies
  • New and re-positioning of companies and organizations
  • Development of brand strategies, brand architectures and brand processes
  • Sparring for communication management, board and management
  • Individual and team coaching (systemic)
  • Communication controlling and evaluation

Ensuring your good name

Reputation, Sustainability, Resilience

  • Reputation, sustainability, resilience
  • Credibility and trust management
  • Strategic sustainability and C (S) R communication
  • Issue Management and Compliance Communications
  • Risk, Crisis and Conflict Communication

Managing change

Strategic project communication, external and internal consulting

  • Mergers & Acquisitions
  • Restructuring, Business Start-ups, Closures
  • New Positioning
  • Organisation of communication departments, structures and processes
  • Interim management
  • Change process coaching and moderation, Change communications
  • Design and moderation of management meetings and working sessions (strategy, planning, team, ideation)
  • Design and controlling of innovation processes, Design-Thinking
  • Conflict management and mediation

How we do it

Public Relations, Campaigns, Stakeholder Engagement

  • Integrated Communication Campaigns
  • Strategy, Project and Process Communication
  • Internal Communication, Employer Relations, Employer Branding
  • Newsroom development
  • Public Affairs, Business Environment Management
  • Stakeholder and Consumer Advocacy
  • Digital Communications: Monitoring, Media Strategies, Messaging
  • Dialogue and Discussion Groups, Stakeholder Events
  • Citizen and neighbourhood communication

Selected references


klar. Strategie- und Kommunikationsberatung GmbH
Josefstädter Straße 7/18, 1080 Vienna, Austria


birgit.brandner@klar.net | +43 664 922 77 87
bernhard.hudik@klar.net | +43 664 922 72 71
birgit.kacerovsky@klar.net | +43 664 428 71 50
boris.kaspar@klar.net | +43 676 382 27 80
sepp.tschernutter@klar.net | +43 664 160 05 44