klar is a strategy and communications consultancy specialising in solving challenging communication issues: positioning, campaigns, internal and external processes of change, crises and conflicts. The founding team, Birgit Brandner, Bernhard Hudik, Birgit Kacerovsky and Sepp Tschernutter bring together their collective expertise garnered as a result of having advised renowned Austrian and international clients across diverse industries and sectors in matters of communication.
Birgit Brandner supports clients in strategy development, positioning, information and awareness-raising campaigns, media relations, events, publications, digital and internal communication. Prior to klar, she was a member of the Grayling / Trimedia team, where she headed the Government, Public Sector & Non Profit unit, and advised well-known public institutions.
Bernhard Hudik has more than 25 years of communication experience on the agency, business and media side. His consultancy focuses on strategy development, positioning, corporate identity, corporate communications, campaigns, crisis and conflict communication. His consulting mandates include international industrial corprations as well as public sector institutions. Prior to founding klar, he has been with Grayling / Trimedia for 17 years, including eight years as managing director, and has also worked as a corporate spokesperson and a journalist, e.g. Austrian and CEE correspondent of the UPI news agency.
Birgit Kacerovsky has been working in communications consulting for more than 20 years. She has extensive experience in the development of communications solutions for companies and institutions in the energy sector, for universities, the public sector and in industrial, technology and cultural sectors. Her core competencies are strategy, positioning, information and awareness-raising campaigns, stakeholder events, CSR projects and crisis communication. In addition, she accompanies organizations in tenders and moderates teams in their strategy development, task allocation and in conflict situations.
Sepp Tschernutter has more than 25 years of expertise in communication and strategic consultancy and extensive management experience. He advises national as well as international companies, organizations and public institutions. His focus is on strategy, positioning and brand management, coaching and moderation of team and strategy development processes, campaigns, crisis & issue management, public relations and public affairs. Prior to the founding of klar he was for 15 years managing director and CEO of the PR agency Grayling / Trimedia, the market leader in Austria.
The founders of klar knows how to handle challenging tasks: positioning, campaigning, brand strategies, internal and external change processes, crises, conflicts. klar provides analysis, consulting, design and implementation.
Additional references of klar managing partners: