about klar

klar is a strategy and communications consultancy specialising in solving challenging communication issues: positioning, campaigns, internal and external processes of change, crises and conflicts. The founding team, Birgit Brandner, Bernhard Hudik, Birgit Kacerovsky and Sepp Tschernutter bring together their collective expertise garnered as a result of having advised renowned Austrian and international clients across diverse industries and sectors in matters of communication.

klar is

Birgit Brandner

Birgit Brandner

Birgit Brandner has been dealing with communication for more than 25 years. Her competences include strategy development, positioning, information and awareness-raising campaigns, media relations and internal communication. Prior to klar, she was a member of the Grayling / Trimedia team, where she headed the Government, Public Sector & Non Profit unit, and advised well-known public institutions.

Bernhard Hudik

Bernhard Hudik

has more than 25 years of communication experience on the agency, business and media side. His consultancy focuses on strategy development, positioning, corporate identity, corporate communications, campaigns, crisis and conflict communication. His consulting mandates include international industrial corprations as well as public sector institutions. Prior to founding klar, he has been with Grayling / Trimedia for 17 years, including eight years as managing director, and has also worked as a corporate spokesperson and a journalist, e.g. Austrian and CEE correspondent of the UPI news agency.

Birgit Kacerovsky

Birgit Kacerovsky

Birgit Kacerovsky has been working in the PR sector for more than 20 years. She has extensive experience in the development of communications solutions for companies and institutions in the energy sector, public sector, for universities and in industrial, technology and cultural sectors. Her core competencies are strategy, positioning, information and awareness-raising campaigns, events, CSR projects and crisis communication.

Sepp Tschernutter

Sepp Tschernutter

Sepp Tschernutter has more than 25 years of expertise in communication and strategic consultancy and extensive management experience. He advises national as well as international companies, organizations and public institutions. His focus is on strategy, positioning and brand management, coaching and moderation of team and strategy development processes, campaigns, crisis & issue management, public relations and public affairs. Prior to the founding of klar he was for 15 years managing director and CEO of the PR agency Grayling / Trimedia, the market leader in Austria.

klar does

The founders of klar knows how to handle challenging tasks: positioning, campaigning, brand strategies, internal and external change processes, crises, conflicts. klar provides analysis, consulting, design and implementation.

Getting to the very core of challenges

Analysis & Strategies

  • Design and moderation of strategy and change processes, strategic visions development
  • Analysis and development of communication strategies
  • New and re-positioning of companies and organizations
  • Development of brand strategies, brand architectures and brand processes
  • Sparring and coaching for communication management, board and management
  • Communication controlling and evaluation

Ensuring your good name

Reputation, Sustainability, Resilience

  • Reputation, sustainability, resilience
  • Credibility and trust management
  • Strategic sustainability and C (S) R communication
  • Issue Management and Compliance Communications
  • Risk, Crisis and Conflict Communication

Managing change

Strategic project communication, external and internal consulting

  • Mergers & Acquisitions
  • Restructuring, Business Start-ups, Closures
  • New Positioning
  • Organisation of communication departments, structures and processes
  • Interim management
  • Change process coaching and moderation, Change communications
  • Design and moderation of management meetings and working sessions (strategy, planning, team, ideation)
  • Design and controlling of innovation processes, Design-Thinking
  • Conflict management and mediation

How we do it

Public Relations, Campaigns, Stakeholder Engagement

  • Integrated Communication Campaigns
  • Strategy, Project and Process Communication
  • Internal Communication, Employer Relations
  • Public Affairs, Business Environment Management
  • Stakeholder and Consumer Advocacy
  • Digital Communications: Monitoring, Media Strategies, Messaging
  • Dialogue and Discussion Groups, Stakeholder Events

Selected references


Additional references of klar managing partners:

klar. Strategie- und Kommunikationsberatung GmbH
office@klar.net
Josefstädter Straße 7/18, 1080 Vienna, Austria


birgit.brandner@klar.net | +43 664 922 77 87
bernhard.hudik@klar.net | +43 664 922 72 71
birgit.kacerovsky@klar.net | +43 664 428 71 50
sepp.tschernutter@klar.net | +43 664 160 05 44